Prof Alexa Spence (Project lead)
Professor in Psychology with expertise in environmental psychology, social cognition and risk.

Daniel Fletcher
Research Associate with a background in social cognition and decision making.


Jo Parkes
Research Associate specialising in psychological drivers of online consumption and user autonomy in digital environments.

Associate Professor specialising in the study of consumer behaviour through digital footprint data

Research Fellow with background in data science, machine learning and geospatial analysis. Specialising in the use of digital footprint data to predict socio-economic and health outcomes.

Assistant Professor in Behavioural Analytics, neuroeconomist interested in impulsive consumer choices.
Advisory Panel
We appreciate the input from the following people in advising on this project.
Joe Duncan-Duggal – Foodsteps
Linus Pardoe – Senior UK Policy Manager, Good Food Institute
Lauren Leak-Smith – Senior Advisory, Behavioural Insight Team
Paul Marsh – Climate Change Specialist, WWF-UK
Mark Green – Professor of Health Geography, University of Liverpool
Zoe Donkin – DEFRA
David Zendle – Senior Lecturer in Psychology, University of York